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CASE STUDIES
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2025
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Mr.P Ingredients
In 12 months, Mr.P Ingredients has grown by +50.96% in the EU and +37.35% in the UK, thanks to comprehensive 360° management.
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CLIENT
Mr.P Ingredients
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TIMELINE
12 months
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SERVICES
Strategic Analysis
Efficient Catalog Management
Technical Management
Exceptional Brand Experience
Advertising
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OVERVIEW
Mr.P Ingredients was established in 2020 with the goal of providing premium, high-quality ingredients for chefs and home bakers. The brand stands out for its carefully selected raw materials, distinctive packaging in pots and sachets, and extensive distribution across Europe.
From the very beginning, Mr.P Ingredients has grown by actively engaging with the community, gradually expanding its product portfolio, and introducing various packaging formats to meet the needs of professionals and cooking enthusiasts. Quality, flexibility, and customer focus are now the cornerstones of the brand.
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SOLUTIONS
For Mr. P Ingredients, the complexity was primarily structural and multi-market. The brand operated on Amazon EU4 with a Seller account and on Amazon UK with a separate account: we therefore initiated a simultaneous intervention on two distinct infrastructures, activating in parallel the five Vendora departments: Strategic, SEO, Graphic, Technical, and ADV.
From an organic standpoint, the SEO infrastructure was inefficient: in most strategic keywords, the brand was outperformed by competitors, with poor coverage and unoptimized indexing. The visual aspect, although present, was predominantly oriented towards lifestyle images and not very descriptive: for technical ingredients like agar-agar, this created uncertainty among less experienced users, negatively impacting the conversion rate.
Furthermore, France, Spain, and Germany were already active but lacked any structured optimizations: effectively markets needing penetration almost from scratch. To further complicate the scenario, there was an inability to join the pan-European program for the specific product category, resulting in logistical management complexities and cross-border merchandise tracking.
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SOLUTIONS
For Mr.P Ingredients, we undertook a complete SEO overhaul both in Europe (EU4) and the UK, reconstructing the keyword architecture to enhance coverage, indexing, and organic competitiveness on strategic category queries.
Simultaneously, we completely redesigned infographics and visual content, shifting from a predominantly lifestyle approach to a more educational and descriptive one, with the aim of increasing conversion rates and clarifying the value and use of ingredients even for less experienced users.
On the international expansion front, we strategically targeted foreign market shares with a primarily bottom-funnel advertising strategy, reaching users with a high purchase intent and securing conscious keywords ahead of the competition.
To complement the strategic intervention, we provided comprehensive technical support, managing the reactivation of blocked offers, catalog compliance issues, monitoring account health, and conducting ongoing troubleshooting and resolution activities, ensuring operational stability across all marketplaces.
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Results
During the 12 months of collaboration with Mr.P Ingredients, economic growth was the first tangible indicator of the effectiveness of strategic work. EU revenue increased by +50.96% YoY, while UK revenue saw an increase of +37.35% YoY, consolidating the brand's presence in the two main sales hubs.
Supporting economic growth, all performance KPIs showed widespread improvement. Brand Impressions grew by +105.93% YoY, while brand clicks registered a +126.50% YoY increase, indicating a substantial expansion of visibility and the ability to capture qualified demand.
The average Brand CTR increased by +10%, confirming a greater relevance of content in relation to search queries, while the ADV CTR grew by +68%, demonstrating a significant improvement in the effectiveness of advertising campaigns.
This result highlights how the integrated approach to SEO, content, and ADV has generated a positive impact through the entire funnel, from visibility to conversion, leading to structural revenue growth.
+50.96%
EU4 Sell-out
+37.35%
Complete Sold-Out in the UK
+105%
Share of Voice
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CASE STUDIES
