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CASE STUDIES
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2025
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OVF Parapharmacy
Scaling Without Price Wars: +706.57% Sell-Out, Top 100 Amazon Seller, and OVF Now a Leading Brand on Amazon Italy
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CLIENT
OVF Parapharmacy
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TIMELINE
24 months
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SERVICES
Strategic Analysis
Efficient Catalog Management
Technical Management
Exceptional Brand Experience
Advertising
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OVERVIEW
Parafarmacia OVF is a premium supplement brand focused on Longevity, specializing in advanced formulations and high quality. With a highly specialized internal laboratory, it directly develops and monitors natural products with high bioavailability. The catalog includes around 65 supplements, designed to support deep wellness, performance, and healthy aging with a high-end nutraceutical approach.
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SOLUTIONS
The main challenges arose when Vendora began collaborating with OVF Parafarmacia at the end of 2023.
The brand was already on Amazon, but with neglected listings, no SEO strategy, and absent advertising in a rapidly expanding supplement market, where major European players were entering en masse (Italy is one of the most flourishing markets in the sector).
The key challenge was penetrating a fast-growing market dominated by aggressive competition focused on low prices, high dosages, and large quantities of capsules.
OVF consciously chose not to compete in that segment, instead focusing on quality and advanced formulations.
For Vendora, this meant building brand awareness, a Premium positioning, and organic performance from scratch, yet still managing to bring OVF among the Top 200 Amazon Sellers in Italy, starting from an almost unknown brand on the platform.
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SOLUTIONS
Creative Assets Overhaul: Complete restructuring of graphic assets (listing, A+ and visuals) to align them with Premium positioning and enhance conversion and perceived value.
Data-Driven Product Development: Periodic market analysis + insights from actual sales + the founder's formulation know-how led to the development of 15 new products that today generate 57% of the channel's revenue.
Dynamic ADV Strategy: Transition from a fixed budget to a TACoS target (%) based management to ensure sustainable scalability and controlled margins.
Proprietary SEO Optimization: Comprehensive restructuring of catalog SEO using the proprietary tool Sentiero, with continuous optimizations throughout the partnership.
Scaling Support (Complementary Services): Comprehensive operational troubleshooting and graphic support (including the development of new labels) to accelerate time-to-market and support scaling efforts.
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Results
The results outlined below summarize a climb built on method, operational discipline, and strategic vision. This is not sporadic growth, but the result of ongoing work on positioning, media performance, conversion, and recurrence in one of the most competitive contexts of Amazon Italy. A complete transformation of the channel, which elevated the brand from marginal presence to a structured player, with solid metrics throughout the entire funnel.
+706.57% increase in Sell-Out
ADV budget targets consistently met
From 0 to over 5,000 Subscribe & Save (SNS) subscriptions
+531% growth in the Share of Voice of the brand on Amazon
+86.90% increase in the conversion rate of product pages
Account entered the Top 200 Amazon Sellers in Italy
+706.57%
Sell-out
+5000
SNS Subscriptions
Top 200
Italy's Seller Rankings
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CASE STUDIES
