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CASE STUDIES
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2025
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Buona S.p.A
Revenue Tripled and Conversion Rate Increased by 40% in Less Than 1 Year - Vendora <> Buona S.p.A
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CLIENT
Buona S.p.A
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TIMELINE
10 months
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SERVICES
Advertising
Strategic Analysis
Efficient Catalog Management
Technical Management
Exceptional Brand Experience
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OVERVIEW
Buona S.p.A., founded in 1999, is a highly specialized Italian company in the field of pediatric supplementation. It is dedicated to developing nutritional supplements and medical devices for growing children. Today, it stands as a trusted resource for pediatricians, pharmacists, and families, thanks to its rigorous scientific approach and formulations specifically designed to meet the needs of children.
The brand is particularly renowned for BBmilk, one of the most iconic products in their catalog, which over the years has helped Buona establish a strong reputation in the pharmacy channel. With a premium positioning and strong medical credibility, Buona is distinguished by its certified quality, ongoing research, and unwavering commitment to the safety of the finished product.
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SOLUTIONS
The collaboration with Buona S.p.A. required a structural intervention on multiple levels. For Buona's pediatric line, the challenge was to build a strategic presence on Amazon almost from scratch, reorganizing the entire catalog from a SEO perspective, defining a sustainable advertising strategy, and rethinking the visual content architecture in synergy with the internal marketing department. Additionally, an intensive initial effort was necessary to realign public pricing, as the brand's products were predominantly distributed through retailers who, in some cases, applied misaligned pricing.
All this in a highly competitive environment, dominated by historical players with strong longevity and established penetration on the platform. Furthermore, the premium positioning of the brand, with a price point higher than the average justified by the quality of the raw materials and formulations, required a strategy capable of emphasizing the qualitative differential without engaging in a price war.
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SOLUTIONS
We have structurally intervened on Buona S.p.A. across the entire catalog, redesigning the SEO with an A10 approach to maximize keyword coverage, indexing, and category relevance. The work was developed in close synergy with the in-house marketing department, which produced visually coherent content aligned with the premium positioning, enabling the product pages to clearly communicate the brand's quality differential.
Simultaneously, we conducted an in-depth market analysis to build a full-funnel ADV strategy that covers all stages of the purchase journey: from discovery to conversion, highlighting the quality of the formulations and supporting a price positioning above average.
To complement the strategic intervention, we have provided 360° operational support, including reactivation of blocked offers, compliance issue management, and continuous supervision of the catalog on Amazon, ensuring the stability and control of the account over time.
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Results
The strategic structuring path on Amazon has generated a solid and progressive growth in all key KPIs within the first 10 months of collaboration. The sell-out (revenue) recorded an increase of +220.01% (more than tripled), confirming the effectiveness of the new positioning and integrated SEO + ADV strategy.
The Brand Impression grew by +253.97%, indicating a significant expansion in organic visibility and keyword coverage within the category. Simultaneously, the Conversion Rate increased by +40%, showing a concrete improvement in the ability of product pages to convert traffic into sales, enhancing the brand's premium positioning.
The ADV strategy also maintained an average RoAS of 4.86, demonstrating sustainability and profitability control throughout the entire growth process. The collaboration is still ongoing, with further potential for consolidation and scalability in the medium to long term.
+220%
Sell-out
+40%
Conversion Rate
4.86
RoAS
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CASE STUDIES
