Strategic: Brand Analysis, Direction, and Positioning

In Vendora, the Strategic Department is the starting point for every project. Here, we analyze markets, segments, and competitors to translate data into clear and measurable directional choices.

The goal is not just to “optimize” but to define the growth trajectory of each brand by establishing operational priorities, competitive levers, and positioning within the Amazon market.

We adopt an evidence-based approach: every decision is backed by quantitative insights—from keyword profitability to purchasing behavior—and validated by industry benchmarks and real-time market analysis. The strategic direction defined by this department guides all other Vendora departments—SEO, ADV, Creativity, Technical—ensuring consistency, efficiency, and ownership of the results.

The department’s work is structured into three key phases:

Analysis and Diagnosis

We conduct a thorough assessment of the competitive context: market trends, pricing structure, seasonality, share of voice, and competitors' performance. We identify strengths and areas of inefficiency to build a solid baseline from which to start.

Planning and Direction

We develop a data-driven Action Plan (PoA) that establishes the brand’s priorities: assortment, pricing, keyword strategy, ADV investments, and organic growth goals. Each plan is tailor-made, aligned with the company's economic and branding objectives.

Governance and Operational Coordination

We oversee execution and coordination among departments, ensuring that each initiative—SEO, ADV, Creativity, or Technical—follows a common logic oriented towards profitability and sustainability.

What you gain from the Vendora Strategic Service:

• Vendora Action Plan (PoA) based on real data and measurable objectives

• Market analysis, benchmarking, and market share tracking

• Strategic direction and multi-department governance

• Definition of customized growth levers for the brand

• Continuous support and quarterly strategy review