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Welcome to Our Expert Advertising Solutions
Advertising & Performance: Strategic Governance of Media Investments and Results Optimization
Advertising & Performance: Strategic Governance of Media Investments and Results Optimization
Advertising & Performance: Strategic Governance of Media Investments and Results Optimization
"Scientific Management of Advertising to Turn Data into Measurable Results"
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KEY OUTPUTS
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KEY OUTPUTS
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KEY OUTPUTS
Strategic Catalog Architecture for Seller and Vendor Central
Advanced SEO integrated with pricing and positioning strategies
Continuous Monitoring of Profitability, Buy Box, and Organic Performance
The Advertising & Performance department is the analytical and operational engine of brand growth on Amazon.
Here, data becomes decisions: every euro invested in advertising is tracked, interpreted, and reallocated to maximize returns and organic visibility.
Vendora manages advertising not as a set of campaigns but as a strategic governance tool, where efficiency and growth converge.
From budget allocation to daily bid, placement, and segmentation optimizations, each choice is driven by predictive analysis and strict monitoring of key KPIs — ACOS, TACOS, CTR, and CVR — to ensure a balance between marginality and scalability.
Our method integrates media strategy, data science, and operational control in an iterative process of continuous optimization.
Each brand is managed through a structured framework that combines strategic vision with precise performance measurement.
Media Analysis and Strategy
We build tailored PPC and DSP strategies, calibrated on search volumes, seasonality, and competitive potential.
We define a media plan with clear objectives for each channel and funnel level (awareness, consideration, conversion).
Optimization and Operational Control
We monitor bidding, placement, and budget allocation daily, applying rules for automatic increases or decreases based on performance.
The goal is to ensure that every investment generates measurable and sustainable value over time.
Data Integration & Predictive Analysis
We combine advertising, sales, and SEO data to identify correlations and growth opportunities.
Predictive analysis allows us to anticipate trends and redirect budgets to the campaigns with the highest potential returns.
What you get from the Advertising & Performance Service:
Advanced advertising strategy on Amazon Ads (PPC, Sponsored Brands, DSP)
Bid, placement, and keyword performance optimization based on real data
Day-parting and dynamic budget management to maximize efficiency and conversion
Advanced reporting and periodic KPI reviews (ACOS, TACOS, CTR, CVR)
Continuous alignment with positioning and catalog strategy
The Advertising & Performance department is the analytical and operational engine driving brand growth on Amazon.
Here, data transforms into decisions: every euro invested in advertising is tracked, interpreted, and reallocated to maximize return and organic visibility.
Vendora manages advertising not just as a series of campaigns but as a strategic governance lever, where efficiency meets growth.
From budget allocation to daily optimizations of bidding, placement, and segmentation, every choice is guided by predictive analysis and a strict control of key KPIs — ACOS, TACOS, CTR, and CVR — to ensure a balance between profitability and scalability.
Our method integrates media strategy, data science, and operational control into an iterative process of continuous optimization.
Each brand is managed through a structured framework that combines strategic vision and precise measurement of results.
Media Analysis and Strategy
We build tailored PPC and DSP strategies, calibrated on search volumes, seasonality, and competitive potential.
We define a media plan with clear objectives for each channel and funnel level (awareness, consideration, conversion).
Optimization and Operational Control
We monitor bidding, placement, and budget allocation daily, applying rules for automatic increase or decrease based on performance.
The objective is to ensure that every investment produces measurable and sustainable value over time.
Data Integration & Predictive Analysis
We combine advertising, sales, and SEO data to identify correlations and growth opportunities.
Predictive analyses enable us to anticipate trends and redirect budgets towards the highest potential return campaigns.
What you get from the Advertising & Performance Service:
Advanced advertising strategy on Amazon Ads (PPC, Sponsored Brands, DSP)
Bid, placement, and keyword performance optimization based on real data
Day-parting and dynamic budget management to maximize efficiency and conversion
Advanced reporting and periodic KPI review (ACOS, TACOS, CTR, CVR)
Continuous alignment with positioning and catalog strategy
The Advertising & Performance department is the analytical and operational engine driving brand growth on Amazon.
Here, data transforms into decisions: every euro invested in advertising is tracked, interpreted, and reallocated to maximize return and organic visibility.
Vendora manages advertising not just as a series of campaigns but as a strategic governance lever, where efficiency meets growth.
From budget allocation to daily optimizations of bidding, placement, and segmentation, every choice is guided by predictive analysis and a strict control of key KPIs — ACOS, TACOS, CTR, and CVR — to ensure a balance between profitability and scalability.
Our method integrates media strategy, data science, and operational control into an iterative process of continuous optimization.
Each brand is managed through a structured framework that combines strategic vision and precise measurement of results.
Media Analysis and Strategy
We build tailored PPC and DSP strategies, calibrated on search volumes, seasonality, and competitive potential.
We define a media plan with clear objectives for each channel and funnel level (awareness, consideration, conversion).
Optimization and Operational Control
We monitor bidding, placement, and budget allocation daily, applying rules for automatic increase or decrease based on performance.
The objective is to ensure that every investment produces measurable and sustainable value over time.
Data Integration & Predictive Analysis
We combine advertising, sales, and SEO data to identify correlations and growth opportunities.
Predictive analyses enable us to anticipate trends and redirect budgets towards the highest potential return campaigns.
What you get from the Advertising & Performance Service:
Advanced advertising strategy on Amazon Ads (PPC, Sponsored Brands, DSP)
Bid, placement, and keyword performance optimization based on real data
Day-parting and dynamic budget management to maximize efficiency and conversion
Advanced reporting and periodic KPI review (ACOS, TACOS, CTR, CVR)
Continuous alignment with positioning and catalog strategy
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CASE STUDIES
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CASE STUDIES
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CASE STUDIES